Why I believe in the Easter Bunny

By Madelyn Miller, The Travellady

Who would doubt anything whose sole purpose is bringing chocolate? I know I will love the Easter Bunny no matter how old I get.

Have you ever noticed that all the things you are not supposed to believe in after childhood are things related to candy? The Easter Bunny. Santa Claus. Halloween. Who decided that?

But here is a chocolate source that is not a fairytale. Fairytale Brownies.

Founded in 1992 in Phoenix by childhood friends Eileen Spitalny and David Kravetz, Fairytale Brownies started with a family recipe. Spitalny and Krravetz baked batches of brownies at night and sold them at local street festivals and farmer’s markets.

In their first year of business, Fairytale generated $250,000 and grew at an average annual pace of 50 percent. Fairytale grossed $7.8 million for the fiscal year ending June 30, 2006, and was named Arizona Small Business of the Year.

“David and I have known each other since kindergarten,” says Eileen Spitalny, the Marketing and Sales Team Leader. “Years of friendship and a commitment to baking the best brownie possible has turned our childhood dream of owning our own business into today’s ‘fairytale’ reality. We now ship well over 100,000 brownie gift packages each year.”

Fairytale Brownies is a proud supporter of KaBOOM!, the national non-profit organization dedicated to creating a place to play within walking distance of every child in America. Fairytale employees participate in playground builds, toast site openings with brownies and milk, and donate a portion of sales of every Fairytale special occasion band to KaBOOM!

For the fifteenth-anniversary year, Fairytale Brownies added a new brownie flavor, Espresso Nib; to its line of 12 brownie varieties; a new line of Fairytale Blondies, including Chocolate Chunk and Pecan; and Chocolate and Caramel Fairytale Endings Dessert Sauces. Fairytale uses Callebaut dark Belgian chocolate.

Customers in Phoenix can purchase Fairytale Brownies from the retail location at the new headquarters. Viewing windows in the store give visitors an inside glimpse into the Fairytale baking process.

To order, visit www.brownies.com.

©ChocolateAtlas.com

Contact us:  Editor  Webmaster